Turning Wishes Into Gifts for Mother's Day
Thanks to you and your loved ones, something good has happened!
For 10 days in the beginning of May, we ran a Mother's Day campaign geared at sharing the story of our hospital's quality and impact to new audiences both close to home and around the country.
Our "Thank a Mom, Help a Mom" campaign encouraged people to send a Mother's Day e-card to their mothers or other women. Each card sent generated a gift to the Martin Luther King, Jr. Community Hospital (MLKCH), which provides exceptional maternity care to one of the most medically underserved areas of the nation.
What does “exceptional” mean?
- We work as a team: Every new mother who gives birth at our hospital is assigned both an obstetrician and a certified nurse midwife.
- We’re always there for you: At MLKCH our doctors are never "on call." They are on-site, with round-the-clock staffing so that no mother has to labor alone or wait for pain relief.
- We’re high-quality: On average, MLKCH’s C-section rates are half the national average, due in part to our unique, supportive midwifery program.
- We’re high-joy: From welcoming tours of our Maternity Department to celebration dinners (complete with sparkling cider) after birth, we love babies and celebrating our new families.
At MLKCH, Moms Matter
These kinds of maternity services aren't the norm at most hospitals. And in South Los Angeles, mothers didn't have maternity services nearby before our hospital opened in 2015. But improving maternal and child health through access to doctors and high-quality reproductive care has been part of the mission of MLKCH from day one.
What Happened Next
Dr. Narleski and Sharon Johnson, founding members of our Advocates program, volunteered to give $5 to the hospital for every Mother’s Day card sent.
On Sunday, May 13, more than 400 Mother's Day e-cards were sent, turning hundreds of wishes into gifts for our work transforming health and health care options in south LA.
“Better at MLK”
A visibly grateful new mother was part of our campaign's storytelling. We debuted a video featuring a new MLKCH mom, Diane Gillett who gave birth to her daughter Olivia last year, describing the confidence she felt in our maternity team and the attentive, kind care she and her family received.
"The whole team catered to me and my daughter and my husband," says Diane in the video. "That's what made it better at MLK."
Thank you Diane, Dr. Narleski, Sharon and everyone who made Mother’s Day even more meaningful this year!